NEW DELHI: Reliance Industries Ltd, has been ranked as the second-best brand globally in the FutureBrand Index 2024. The company surged 11 places from its 13th position in 2023, surpassing global giants like Apple, Nike, Walt Disney, and Microsoft.
The rankings, released by FutureBrand, assess companies based on their ability to balance brand purpose and experience while adapting to market shifts. South Korean conglomerate Samsung topped this year’s list, while Reliance remains the only Indian brand featured.
How FutureBrand prepares the index
The FutureBrand Index evaluates the world’s top 100 companies by market capitalisation, as listed by PwC, but ranks them based on brand perception rather than financial performance. The study analyses how brands maintain long-term success by aligning with evolving consumer expectations, technological advancements, and market dynamics.
“A future brand is a brand poised for future success. It is one that is perceived to balance a strong sense of purpose with a universally great experience right across its value chain,” the report said, quoted by news agency PTI.
It further added, “A future brand performs consistently and universally well on the 18 attributes we measure in the Index.”
The attributes are:
- Premium
- Resource management
- Indispensability
- Individuality
- Thought leadership
- Innovation
- Authenticity
- Inspiration
- Mission
- Personality
- Story
- Attachment
- Consistency
- Seamlessness
- People
- Pleasure
- Well being
- Respect
The 2024 report also highlights a transition in global brand dominance. It said that a decade ago in 2014, seven of top ten brands were from the US. However, in 2024, the top ten is much more diverse, with four US brands and five from APAC and the Middle East.
“APAC and the Middle East are investing in brands, especially in a B2B setting, at levels that match the pace previously seen in just the US and Europe,” it noted.
FutureBrand’s rankings are based on QualiQuant interviews with more than 3,000 informed professionals, who evaluate companies on their ability to deliver both purpose and experience.
